If our web server can accept FTP (or FTPS) connections, the best way to publish our project is to create a FTP-based Publish Profile that will automatically upload our web project to our web server using the FTP/FTPS protocol. All we need to do is link the FTP destination folder to a new website project using IIS, and we'll be able to publish/update our website in a real-time fashion, as everything will be put online as soon as the publishing task will be done.
As we said earlier, we're doing all this assuming that we have a web server accessible through FTP, since it's one of the most common deployment scenarios. If that's not the case, we might as well skip this paragraph and configure a different publishing profile, ...
