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ASP.NET 3.5 Website Programming: Problem-Design-Solution by Chris Love

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Chapter 10. Calendar of Events

Offering a list of upcoming and even past events is a very important feature a successful business' online presence can offer its patrons. Everyday life for people keeps getting faster and faster paced and keeping track of everything one needs to do is hard enough, knowing when they can have fun can easily get lost. Providing patrons easy access to a schedule of events at the Beer House is a great way method to boost response in the pub. Giving customers the means to quickly add events to their calendar as reminders is another great way to remind them of the fun things they can do after they have worked all day or all week long.

Problem

The Beer House tries to maintain a regular schedule of popular events and activities to increase traffic in the pub on a nightly basis. Fortunately with sporting events and holidays the schedule has many nights covered. But the Beer House also likes to fill in the night where there is not something already scheduled that will attract folks in such as Karaoke, Ladies night and live entertainment. Promoting these events in the bar is one thing, but it is common for customers to forget these activities once they leave the bar, especially if they have enjoyed a bit too much of the Beer!

Because most of the potential Beer House customers are active online keeping an up to date schedule available on the web site is very important to keeping them informed. It gives them a way to quickly check to see what is happening and refer ...

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