8.1. Problem

User-to-user communication is important in many types of sites. For example, in a content site for pub enthusiasts, visitors to the site may want advice about the best way to brew their own beer, suggestions for good pubs in their area, to share comments on the last event they attended, and so on. Having contact with their peers is important so that they can ask questions and share their own knowledge. E-commerce sites have an added benefit of enabling users to review products online. Two ways to provide user-to-user communication are opinion polls and discussion boards. We've already looked at opinion polls in Chapter 6, and in this chapter we'll look at discussion boards, also known as forums. Visitors can browse the various messages in the forums, post their questions and topics, reply to other people's questions, and share ideas and tips. Forums act as a source of content, and provide an opportunity for users to participate and contribute. One reason why forums are especially attractive from a manager's perspective is because they require very little time and effort from employees because end users provide most of the content. However, a few minutes a day should be spent to ensure that nobody has posted any offensive messages, and that any problems that may be mentioned in a message receive some attention (maybe problems with the site, or questions about products, locations, etc.).

As for our TheBeerHouse site, we will offer discussion boards about brewing beers, ...

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