ASP.NET 2.0 Web Parts in Action

Chapter 6. Understanding personalization

6.1	Introduction	158
6.2	Defining personalization	159
6.3	Personalization in action	161
6.4	Lifecycle of personalization data	169
6.5	Working with personalization data	180
6.6	Personalization of the Adventure Works portal	187
6.7	Summary	197

6.1. Introduction

The world of website offerings has changed markedly in just a few years. I first visited websites to find the media soundtracks from my favorite shows, such as The Simpsons. At that time, most sites were nothing more than a few pages and the page listing media clips required endless scrolling. These pages often had weird background images and bizarre soundtracks. Other pages on those early websites sometimes included a links page—a page with links ...