|6.3||Personalization in action||161|
|6.4||Lifecycle of personalization data||169|
|6.5||Working with personalization data||180|
|6.6||Personalization of the Adventure Works portal||187|
The world of website offerings has changed markedly in just a few years. I first visited websites to find the media soundtracks from my favorite shows, such as The Simpsons. At that time, most sites were nothing more than a few pages and the page listing media clips required endless scrolling. These pages often had weird background images and bizarre soundtracks. Other pages on those early websites sometimes included a links page—a page with links ...