Index
A note on the digital index
A link in an index entry is displayed as the section title in which that entry appears. Because some sections have multiple index markers, it is not unusual for an entry to have several links to the same section. Clicking on any link will take you directly to the place in the text in which the marker appears.
A
- A/B tests, Testing for Correlation
- Adams, Douglas, Formulate the Question
- advertising, The Promise, Social Media Is Cheap, Branding, Where is Linda?–Return on Investment: Was Linda Worth It?, How to Find Purchase Intent, PR Often Has No Measurable ROI, Context in PR, Impersonation
- Coca-Cola and, Branding
- Google and, How to Find Purchase Intent
- impersonation PR disasters and, Impersonation
- measuring, PR Often Has No Measurable ROI
- social media is cheap myth, Social Media Is Cheap
- Super Bowl and, Context in PR
- targeted, The Promise
- Virgin Atlantic Airways case, Where is Linda?–Return on Investment: Was Linda Worth It?
- Advertising Value Equivalent (AVE), PR Often Has No Measurable ROI
- Air Force (US), The US Military’s Search for Social Media Robots
- airline customer satisfaction, A Case of Airline Customer Satisfaction–A Case of Airline Customer Satisfaction
- Aldi (company), PR Often Has No Measurable ROI
- Alloca, Kevin, Speed to disaster
- Amatriain, Xavier, How to Build a Recommendation System: Start Small, Data Selection, Sampling
- Amazon.com, Analytics Focus, Social Media Is Just Another Channel, Recommendation Systems, Collaborative Recommendations, How to Build ...
Get Ask, Measure, Learn now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.