Praise for Ask, Measure, Learn
Big data will soon become one of the most important assets of most companies. Using big data will be an integral part of many business models. Right now, though, the vast majority of companies simply sit on a heap of dark data, without strategy, uncertain how to interrogate them and unable to interpret the signals they might receive. In Ask, Measure, Learn, Lutz and Soumitra give companies key pointers to understanding the big data challenge, and for asking the right questions when it comes to tackling it.
—Tim Weber, SVP Edelman, former business and technology editor, BBC News interactive
Big data is an opportunity that individuals and enterprises alike are grappling to comprehend and leverage in its entirety. The book skillfully takes readers on a journey from understanding the concept of big data to deriving value from it.
—N. R. Narayana Murthy, Cofounder, Infosys
Big data is a mystery, with too many answers to see the real one that you need. This book may change that. And it is fun to read as well.
—Ben Verwaayen, Former CEO, Alcatel-Lucent
This is an essential read for anyone who has to introduce big data into their company; it gives a balanced and complete view of the problem, and is written by people who not only have their finger on the pulse but are also able to see the changing coming through their extensive, worldwide network of connections.
—Alex (Sandy) Pentland, Professor, MIT
Big data is perhaps the newest concept that everyone is talking about, ...
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