Chapter Twenty Two
Fundraising and Development
Todd Wurschmidt, PhD, CFRE, FASAE, CAE and Erin M. Fuller, MPA, FASAE, CAE
Fundraising—a topic and function that can strike fear into the heart of even the most seasoned association professional. Fundraising is largely viewed as asking people for money, and early experiences of selling cookies and car washes door-to-door make many feel uncomfortable and untrained in this key area.
As association executives, we consistently ask people and organizations to invest in our mission, programs and services. Each membership contribution, each event registration, and each education class or credential application are all the result of creating a compelling value proposition in which the investor believes ...
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