Chapter TenEnvironmental ScanningA Chief Staff Executive's Perspective
Susan E. Avery, CAE
A critical exercise for any association CSE to guide his or her board and volunteer leadership through is environmental scanning. As noted in Chapter Nine, scanning is used for multiple purposes, but the most relevant point made is to “identify what is visible but not yet seen to avoid being blindsided, head off adverse outcomes, and take advantage of opportunities.” However, no existing model fits all associations. Just as there are many strategic planning models and methodologies, there are also nearly unlimited models and methodologies for environmental scanning.
Multiple Models and Methodologies
As a CSE, it's important that you identify the model ...
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