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ASAE Handbook of Professional Practices in Association Management, 3rd Edition

Book Description

A new edition of one of the flagship books for CAE preparation

The ASAE Handbook of Professional Practices in Association Management covers the core functions of association management at a high but practical level, making it a go-to resource for professionals who are leading and managing membership organizations and those preparing for the Certified Association Executive (CAE) credential. Now in its third edition, this core text in the ASAE association literature offers practical, experience-based insights, strategies, and techniques for managing every aspect of an association or membership organization.

Organized into 35 chapters and presenting information based on experience and proven research into the skills and knowledge required for successfully managing an organization of any size, this book covers governance and structure, leadership processes, management and administration (including finance and human resources), internal and external relations, programs and services, and much more. This new edition incorporates increased emphasis on the c-level judgment required of Certified Association Executives and CEO-aspirants, as well as more comprehensive coverage of essential functions such as planning.

  • Covers the range of functions essential to managing an association

  • Serves as a flagship handbook for CAE prep and is one of only five designated "CAE Core Resources"; new edition is applicable to prep beginning with the May 2015 CAE exam

  • Information is relevant and applicable to students and professionals alike

  • Edited by the founding editor of Professional Practices in Association Management and a CAE instructor with more than 30 years of experience in preparing CAEs

  • Put the experts to work for you with this essential resource—written by association professionals and experts with 300 years of cumulative experience!

    Table of Contents

    1. About the ASAE-Wiley Series
    2. Title Page
    3. Copyright
    4. Dedication
    5. Preface
    6. Acknowledgments
    7. Chapter One: A Prescription for a Successful CSE
      1. Unique Position
      2. Board Partner
      3. Changing CSE Role
      4. Deliver Results
      5. Beacon to Others
      6. Think Like a CSE: How You Think Is How You Lead Is How You Act!
      7. Leadership to Successful Strategy
      8. The CSE Sequence of Thinking
      9. The Future
      10. The Authors
    8. Chapter Two: Mission
      1. Revisiting Mission
      2. Mission and Leadership
      3. Aligning Mission with Work
      4. The Changing World of Mission and Leadership
      5. The Board and the Mission
      6. Mission of the Future
      7. Responsiveness + Resolution = Return Member
      8. Notes
      9. The Author
    9. Chapter Three: Management
      1. Management of Associations Compared with Nonprofits and Corporations
      2. How Boards Affect Association Management
      3. The Role of the CSE
      4. Association Management Models
      5. Alignment and Execution of Operations with Mission, Goals, and Core Competencies
      6. Establishing and Managing to Performance Metrics
      7. Succession Planning to Ensure Continuance of Progress to Goals
      8. Systems to Promote Innovation, Management to Goals, and Adaptability
      9. Human Capital Management
      10. Notes
      11. The Author
    10. Chapter Four: Managing the Complex Association Enterprise
      1. The Manager
      2. Making Sense of Complexity
      3. The Enterprise
      4. The Tools
      5. Integrated Dashboard
      6. The Lenses
      7. The Enterprise Coordinating Body
      8. Engaging, Sensing, and Responding
      9. Notes
      10. The Author
    11. Chapter Five: Business Models and Economic Drivers
      1. Business Model Defined
      2. The Association Business Model
      3. Reimagining the Association Business Model
      4. Examples of Emerging Business Models
      5. Considerations in Business Model Assessment and Development
      6. Conclusion
      7. Notes
      8. The Author
    12. Chapter Six: Identity and Branding
      1. The CSE's Role in Branding
      2. Assessing Brand Effectiveness and Equity
      3. The Rules
      4. Notes
      5. The Author
    13. Chapter Seven: Financial Management
      1. Strategic Budgeting and Financial Planning
      2. Financial Reporting and Analysis
      3. Metrics for Financial Analysis
      4. Internal Controls and Attestation
      5. Tax Exemption
      6. Reserves
      7. Investment Management
      8. Summary
      9. The Author
    14. Chapter Eight: Globalization
      1. Phase 1: Deciding Whether to Expand Globally
      2. Phase 2: Developing a Plan for Globalization
      3. Phase 3: Implementing the Globalization Plan
      4. Phase 4: Managing, Evaluating, and Sustaining Globalization
      5. Summary
      6. Resources
      7. The Authors
    15. The Planning Continuum
      1. The Author
    16. Chapter Nine: Environmental Scanning and Futures Analysis
      1. Categories of Change
      2. Components of Futures Analysis
      3. Components of an Environmental Scan
      4. Do It Yourself (DIY) Environmental Scanning
      5. Identifying Change Drivers
      6. Creating Your Preferred Future
      7. Notes
      8. Resources
      9. The Author
    17. Chapter Ten: Environmental Scanning: A Chief Staff Executive's Perspective
      1. Multiple Models and Methodologies
      2. Developing a Strategic Radar Screen
      3. Elements of a Strategy
      4. Understanding Your Limitations
      5. Maintaining the Environmental Scan
      6. Avoiding the Whiplash Effect
      7. Notes
      8. The Author
    18. Chapter Eleven: Strategic Planning
      1. What Is Strategic Planning?
      2. It Is Not Primarily About the Plan, It's About the Planning
      3. Charter, Mission, and Vision
      4. Core Values
      5. Challenges and Opportunities
      6. The Language of Planning
      7. Who Does Strategic Planning?
      8. How Is Strategic Planning Conducted?
      9. Role of the Facilitator
      10. Communicating Strategy
      11. Notes
      12. The Authors
    19. Chapter Twelve: High-Yield Tactical Planning
      1. Step 1: Setting Goals and Objectives
      2. Step 2: Situation Analysis and Problem Definition
      3. Step 3: Identification of Key Audiences
      4. Step 4: Identification and Development of Vehicles and Tactics
      5. Step 5: Creating the Tactical Plan: “A Matrix of Opportunities”
      6. Step 6: Scheduling the Plan
      7. A Handy Shortcut
      8. Step 7: Budgeting to the Plan
      9. Step 8: Evaluation
      10. The Author
    20. Chapter Thirteen: Business Planning
      1. What Is a Business Plan?
      2. Content of a Business Plan
      3. Organizing the Plan
      4. Driving Long-Term Revenue Success
      5. Planning for Long-Term Expenses
      6. Business Plan Accountability
      7. The Authors
    21. Governance: An Introduction
      1. Notes
      2. The Author
    22. Chapter Fourteen: Governance Structures, Process, and Culture
      1. What Is Governance?
      2. Governing Documents
      3. Board Policies
      4. Board Authority and Responsibilities
      5. What Makes a Board Effective?
      6. Governance Structure
      7. Governance Management
      8. Conclusion
      9. Notes
      10. Resource
      11. The Author
    23. Chapter Fifteen: Governance Relationships: The CSE and the Board
      1. Providing Advice and Guidance
      2. Roles and Responsibilities
      3. Nurturing Future Leaders
      4. Providing Role Clarity to the Board
      5. Facilitating Continuous Process Improvement
      6. Putting the CSE-Board Relationship in Perspective
      7. Notes
      8. The Authors
    24. Chapter Sixteen: Volunteer Leadership Development
      1. The Volunteer Pathway
      2. Volunteer Leaders Need A Why
      3. Designing Volunteer Leadership Structures
      4. Volunteer Job Descriptions
      5. Types of Volunteer Opportunities
      6. Volunteer Selection
      7. Designing a Volunteer Leadership System
      8. Trends in Volunteer and Board Leadership
      9. Notes
      10. Resources
      11. Web Resources
      12. The Authors
    25. Chapter Seventeen: Component Relations
      1. Why Components?
      2. General Types of Components
      3. Financial and Legal Considerations
      4. Strategic Alignment
      5. Component-Lead Relationship
      6. Volunteer Management
      7. Global Considerations
      8. Struggling Components
      9. A Hopeful Path Ahead
      10. Notes
      11. Resources
      12. The Authors
    26. Chapter Eighteen: Membership Recruitment and Retention
      1. Serving, Leading, and Connecting
      2. Recruitment
      3. Retention
      4. Membership Models
      5. Defining and Measuring Success
      6. Notes
      7. Resource
      8. The Author
    27. Chapter Nineteen: Standard Setting
      1. Definition and Rationale for Standards
      2. Content of <i xmlns="http://www.w3.org/1999/xhtml" xmlns:epub="http://www.idpf.org/2007/ops" xmlns:m="http://www.w3.org/1998/Math/MathML" xmlns:svg="http://www.w3.org/2000/svg" xmlns:ibooks="http://vocabulary.itunes.apple.com/rdf/ibooks/vocabulary-extensions-1.0">Professional</i> Standards Standards
      3. Process for Development of Standards
      4. More on Assessment Choices
      5. Assessment Tools
      6. About Self-Assessment Rubrics
      7. Summary
      8. Notes
      9. Resources
      10. The Author
    28. Chapter Twenty: Legal Issues in Association Standard Setting, Certification and Accreditation Programs, and Codes of Ethics
      1. Antitrust
      2. Intellectual Property
      3. Due Process
      4. Negligence
      5. Defamation
      6. Compliance with the Americans with Disabilities Act
      7. Federal Tax Exemption
      8. Steps to Minimizing Risk
      9. Resources
      10. The Authors
    29. Chapter Twenty One: Developing and Managing Programs, Products, and Services
      1. Key Considerations
      2. Idea Generation
      3. Product Review
      4. Sunsetting Products
      5. Product Portfolio Analysis
      6. Implementation and Evaluation
      7. Notes
      8. Resources
      9. The Author
    30. Chapter Twenty Two: Fundraising and Development
      1. Five Stages of the Fundraising Cycle
      2. Essential Considerations
      3. Role of Technology in Successful Fundraising
      4. Strategic Planning: Articulating Foundation Goals in the Context of the Whole Organization
      5. Tactical Strategies and Work Plans
      6. Implementation of Fundraising Strategy and Campaigns
      7. Resources
      8. The Authors
    31. Chapter Twenty Three: Meeting and Event Management
      1. Program Development
      2. Choosing Your Format
      3. Budgeting
      4. Site Selection
      5. Conducting a Site Inspection
      6. Contracting
      7. Specialized Services
      8. Booking Speakers
      9. Marketing Your Event
      10. Exposition Management
      11. Housing
      12. Food and Beverage Functions
      13. Registration
      14. Security
      15. Printed Materials
      16. Leading the Team
      17. Onsite Management
      18. Evaluating the Meeting
      19. Emerging Trends
      20. Notes
      21. Resources
      22. The Authors
    32. Chapter Twenty Four: Certification Principles
      1. Needs Assessment
      2. Assessing Resource Needs
      3. Legal Issues
      4. Developing a Certification Program
      5. Evaluating Performance
      6. Credentialing Trends
      7. Notes
      8. Resource Organizations
      9. The Authors
    33. Chapter Twenty Five: Affinity Programs
      1. The Changing Landscape
      2. Program Types or Categories
      3. Value Proposition
      4. Choosing a Program: Guiding Principles and “Must Haves”
      5. Handling Inquiries
      6. Structuring the Program
      7. Responsibilities
      8. The Association
      9. The Business
      10. Marketing
      11. Drafting the Agreements for the Program
      12. Ongoing Management and Relationship
      13. The Future
      14. Resource
      15. The Author
    34. Chapter Twenty Six: Optimizing Professional Development
      1. Responding to Change
      2. What Is Professional Development?
      3. Motivation to Participate
      4. Goals of Professional Development Programming
      5. Key Education Principles for the Non-Educator
      6. The Basic Building Blocks of Education
      7. Models of Programs, Products, and Services
      8. A Few Notes on Technology
      9. Organizing the Professional Development Department
      10. Summary
      11. Notes
      12. The Author
    35. Chapter Twenty Seven: Strategic Leadership
      1. Demonstrating Interpersonal Effectiveness
      2. Cultivating an Innovation Culture
      3. Managing Ambiguity
      4. Developing Talent
      5. Nurturing and Sustaining Trust
      6. Committing to Social Responsibility
      7. Conclusion: Collaborating in Leadership
      8. Notes
      9. Resources
      10. The Author
    36. Chapter Twenty Eight: Diversity and Inclusion
      1. Why Diversity and Inclusion Matters
      2. The Approach: Make D&I a Strategic Priority
      3. Strategic Direction
      4. Dashboard or Scorecard
      5. Conclusion
      6. Notes
      7. The Authors
    37. Chapter Twenty Nine: Human Resource Management
      1. Recruitment and Retention
      2. Staffing Management
      3. Compensation and Benefits
      4. Managing the Work Environment
      5. Legal Compliance
      6. Hiring an HRM Executive
      7. Conclusion
      8. The Author
    38. Chapter Thirty: Integral Technology Management
      1. Creating a “Living System” for a Changing Work Environment
      2. Approaching the Prospect of New or Integrated Technology
      3. Choosing Future Hardware and Software
      4. Scanning to Ensure Effective Technology Solutions
      5. Critical Staffing Questions
      6. Making the Buying Decision
      7. Planning for Implementation
      8. Business Planning for the Project
      9. The Author
    39. Chapter Thirty One: Legal Issues
      1. Legal Audits
      2. Corporate Status
      3. Finances
      4. Tax
      5. Insurance
      6. Litigation
      7. Contracts
      8. Personnel
      9. Intellectual Property
      10. Association Programs
      11. Appropriate Protection
      12. Resources
      13. The Author
    40. Chapter Thirty Two: Legal Liability Risk Management
      1. Who and What Do You Need to Protect Against and How?
      2. Managing Conflicts and Claims
      3. Member Insurance Programs
      4. The Authors
    41. Chapter Thirty Three: Facility Management
      1. Essential Organizationwide Considerations for Effective Facility Planning
      2. Effective Implementation of Your Facility Management Plan
      3. Performance Evaluation
      4. Notes
      5. The Author
    42. Chapter Thirty Four: Building Effective Industry Supplier Partnerships
      1. The Contract
      2. Developing the Business Relationship
      3. Monitoring the Business Relationship
      4. What If a Business Relationship Is Not Working?
      5. When Association Members Interact with Your Business Partners
      6. The Ethics of a Business Relationship
      7. Current Trends: Are You Getting the Best the Industry Offers?
      8. Acknowledging Your Business Partners
      9. Summary
      10. The Authors
    43. Chapter Thirty Five: Knowledge Management
      1. What Exactly Is Knowledge?
      2. What Exactly Is Knowledge Management?
      3. Financial Considerations
      4. Leadership Considerations
      5. KM Principles and Process
      6. KM Repositories and Retrieval
      7. Conclusion
      8. Notes
      9. The Authors
    44. Chapter Thirty Six: Research and Evaluation
      1. External versus Internal Research
      2. Setting the Research Agenda
      3. Specific Types of Research Projects
      4. Research Process
      5. Data Analysis and Interpretation
      6. Data Dissemination and Use
      7. Notes
      8. Resource
      9. The Authors
    45. Chapter Thirty Seven: Government Relations, Public Policy, and Coalition Building
      1. If You're Not at the Table, You're On the Menu!
      2. The Role of the Chief Staff Executive in Association Government Relations
      3. Working with Your Board
      4. Board and Member Engagement
      5. The Association Government Relations Team
      6. The Role of the Association Lobbyist
      7. Developing Your Advocacy Plan
      8. Email Action Alerts
      9. Coalitions
      10. Section 501(c)(3) Versus Section 501(c)(6) Organizations: Lobbying and Political Activities
      11. Ethical Considerations of Lobbying
      12. Lobbying Registration
      13. Lobbying Disclosure
      14. Political Action Committees
      15. Requirements to Starting a PAC
      16. Working with Your Other Association Staff
      17. Notes
      18. The Author
    46. Chapter Thirty Eight: Marketing and Communications
      1. Analysis and Data
      2. Setting Goals
      3. Developing the Plan
      4. The Message
      5. The Brand
      6. Market Segments
      7. Marketing and Communications Channels
      8. Ready? Set? Execute!
      9. Key Stakeholders
      10. Back to the Goals
      11. The Author
    47. Chapter Thirty Nine: Publishing and Media
      1. General Guidelines for Media Operations
      2. Publishing with a Purpose
      3. Matching Needs and Formats
      4. Is It Still Relevant?
      5. Content Development
      6. Design for Readability
      7. Staffing and Policy Considerations
      8. The Business Considerations
      9. Advertising
      10. Circulation and Distribution
      11. Books
      12. Setting the Price
      13. A Strong Link
      14. Notes
      15. Resources
      16. The Authors
    48. Index
    49. End User License Agreement