How to Use This Book

One of the important things you will learn from reading this book is the speed with which technology is changing the way in which we, the audience, consume the media. You may perhaps find it somewhat ironic that we have chosen to communicate with you by means of the somewhat outmoded vehicle of a textbook. Certainly a great deal of what appears in this book might be better and more conveniently presented to you as a website. However, despite the advantages of a web-based approach, the web still has a number of limitations that prevent its being the most effective means of communicating with an AS Level audience. Chief among these is accessibility. Your textbook will no doubt be your constant companion over the next ...

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