Cover images:

Second Life avatar – Copyright 2007, Linden Research, Inc. All Rights Reserved

Lara Croft Tomb Raider: Legend © 2006 Core Design Ltd. Lara Croft, Tomb Raider and the Tomb Raider logo are trademarks of Core Design Ltd.

Shaun of the Dead – © Big Talk/WT2/The Kobal Collection/Upton, Oliver

Child’s Play 3 – © Universal/The Kobal Collection

Bowling for Columbine – © Alliance Atlantis/Dog Eat Dog/United Broadcasting/The Kobal Collection

First published 2001 as Media Studies: The Essential IntroductionReprinted 2002 (twice), 2003

Second edition published 2004 as AS Media Studies: The Essential IntroductionReprinted 2005, 2006

This edition published 2008by Routledge2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN

Simultaneously published ...

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