Innovation in Developing Economies (with Ilkka A. Ronkainen)
Daily Egypt News, November 2014
Innovation in developing economies is evolving rapidly, but still can improve in terms of marketing. Businesses in emerging economies can make profits and can positively affect the livelihoods of people. In the next generation, multinational corporations can expand to vast unserved and underserved consumer groups in developing countries. Executives need to redefine their roles and relationships across companies and radically depart from traditional business models through new partnerships and structures.
Research
Businesses need to understand ...
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