Securing America’s International Business Future: An Overview (with P. Dickson)
Marketing News, April 2016
This first article is longer than the subsequent articles; however, it is still fun to read and, more importantly, guarantees a general overview which will make you understand crucial changes in international trade and marketing.
Twenty years ago, we presented a process-learning perspective on what was needed to ensure that America continues to be a winner in free trade markets and a shining city on the hill. Drawing on how Great Britain lost its lead in the industrial revolution, we proposed several integrated programs to promote ...
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