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Artist Management for the Music Business, 3rd Edition by Paul Allen

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CHAPTER

Coaching, Leadership, and Final Advice

14

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When you think of coaches, images often come to mind of individuals who are icons of strategy and execution in the sporting world. They understand the game they’re playing, they know the level of the talent available to them, they have a plan to compete, and they’ve cleared another place on their trophy shelf. Their specialized experience and understanding of human nature help them build on an individual’s talents and prepare the individual to compete. The role of the manager as a coach, especially early in an artist’s career, is very much like that of any other coach.

Likewise, we look ...

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