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Artist Management for the Music Business, 3rd Edition by Paul Allen

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CHAPTER

Preparing to Manage

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The short course on preparing to manage artists is this: get some education, get some experience, build a network, find some clients, and then go to work managing. This chapter includes details on some of those steps, but it also includes a deeper look into the realities of the business, and the character of the relationships that a manager develops in the industry. And, most importantly, it will help managers understand the realities that have an impact on their effectiveness at advancing the careers of artist clients.

MANAGEMENT IS PART OF A BIG BUSINESS

Managing artists in the music business is done within ...

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