CHAPTER 7
The artist as a business
Any business requires an understanding of what product or service it is providing and to whom it is providing it. It is a basic mission statement. With the mission established, it becomes the job of the manager to refine the definition of who the expected customers of the artist will be, to employ the people and other resources to create a support team, and to develop a plan to create a relationship between the artist and their fans that includes commercial activity.
It is clear that among the most important functions of the artist manager is being the promoter and advocate for the artist and their talents. This ...
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