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Artist Management for the Music Business 2e, 2nd Edition

Book Description

Artist Management for the Music Business provides clear, in-depth information on what to do as an artist manager and how to do it, preparing the reader for the realities of directing the careers of performers in the risky but rewarding music business. The book prepares the reader for a successful career looking at the application of classic management theory to artist management, featuring profiles of artist managers, an exclusive and detailed template for an artist career plan, and samples of major contract sections for artist management and record deals. Updated information including a directory of artist management companies is available on the companion website. Artist Management for the Music Business is written for record industry employees who want to know both what to do as a professional artist manager and how to do it as well as for all students studying music business or industry programs.

*Key industry insight for both the new and experienced artist managers *Exclusive planning and management tools *Successful career strategies for managers and the artists they manage *Fully cited text from literature, personal interviews, and personal experience of the author. *Career and business planning for the artist manager including fully detailed and exclusive career plan template for an artist



Table of Contents

  1. Cover
  2. Halftitle
  3. Title
  4. Copyright
  5. Contents
  6. Acknowledgments
  7. Introduction
  8. Chapter 1 Professional artist management and its principles
    1. Considering Artist Management as a Profession
      1. Be creative, informed, and connected
      2. Understand people and business
    2. Functions of Management
      1. Planning
      2. Organizing
      3. Leading and directing
      4. Controlling
    3. Artist Management Skills and Personal Traits
      1. Understanding human nature
      2. Leadership
      3. Coaching
      4. Networking
      5. Social
      6. Communication
      7. Other skills
    4. Building a Career in Artist Management
  9. Chapter 2 Preparing to manage
    1. Management Is Part of a Big Business
    2. Acquiring the Knowledge
    3. Understanding the Nature of Artist Management
      1. Making decisions
      2. Managing pressure
      3. Managers are inconspicuous
    4. An Understanding of Power in the Music Business
      1. The power of money
      2. The power of access
      3. The power of your latest success
      4. The power of your body of work
      5. Power carries a responsibility to give back
    5. The Manager as an Entrepreneur
  10. Chapter 3 The artist: Preparing to be managed
    1. Being Commercial Is Not Selling Out
    2. Know Who You Are Artistically
    3. Get Experience
    4. Build a Network
    5. Be Professional
    6. Be Prepared for Management
    7. Plan to Be Patient
  11. Chapter 4 Lessons in artist management: From Colonel Parker to Jonnetta Patton
    1. Tom Parker
      1. Lessons learned
    2. Rene Angelil: Targeting
      1. Lesson learned
    3. Michael Jeffreys: Conflicts of Interest
      1. Lesson learned
    4. Peter Grant: A Shared Belief between the Artist and the Manager
      1. Lesson learned
    5. Herbert Breslin: Promoting Your Artist
      1. Lesson learned
    6. Joe Simpson: Manage by the Boy Scout Motto
      1. Lesson learned
    7. Jon Landau: Keeping a Business Focus
      1. Lessons learned
    8. Bob Doyle: Using Your Network
      1. Lessons learned
    9. Andrew Loog Oldham: Exploit Your Artist’s Talents
      1. Lessons learned
    10. Johnny Wright: A Matter of Timing
      1. Lessons Learned
    11. Lou Pearlman: A Matter of Trust
      1. Lessons learned
    12. Sharon Osbourne: A Family Experience
      1. Lessons learned
    13. Lukasz Gottwald (Dr. Luke): Having It In Writing
      1. Lessons learned
    14. Jonnetta Patton Managing An Artist’s Image
      1. Lessons learned
  12. Chapter 5 The artist management contract
    1. Negotiating the Contract
    2. The Length of the Contract
    3. The Manager’s Services to the Artist
    4. Exclusivity
    5. Power of Attorney
    6. The Manager’s Payment for Services
    7. Earnings Following the Contract Period
    8. The Manager’s Expenses
    9. Other Sections
    10. Contracting with a Minor
    11. A Contract Example
  13. Chapter 6 A primer for the artist manager
    1. Setting and Achieving Goals
    2. Planning a Personal Budget for the Artist
    3. Planning and Budgeting an Event
    4. An Event Plan
      1. When and where
      2. Invitations
      3. Food and beverage
      4. The performance
      5. Promotion
    5. A Sample Budget
    6. Planning Tools
  14. Chapter 7 The artist as a business
    1. Understanding Target Markets
    2. Defining an Artist’s Target Market
    3. Ways to View Market Segments
    4. Branding and Image
    5. The Artist’s Support Team
      1. Booking agent
      2. Attorney
      3. Publicist
      4. Manager of new media
      5. Business advisors
    6. Alternative Forms of Business for the Artist
      1. Proprietorship
      2. Partnership
      3. Corporation
      4. Limited Liability Company or Partnership (LLC
    7. The Internet: A Primer for the Artist Manager
      1. The importance of a domain name
      2. A URL
      3. Web hosting services
      4. Content
      5. Mining the Internet for information
  15. Chapter 8 Income from live performance
    1. Booking the Performance
    2. Business Management of Live Performances
    3. Tour Management
    4. Promoting the Performance
      1. The promoter
    5. The Performance Contract
    6. Merchandise
    7. International Touring
    8. College Tours
  16. Chapter 9 Income from songwriting
    1. Copyright
    2. Song Publishing
    3. Income from Songwriting
    4. Income from Song Performance
    5. Publishing as a Negotiating Asset
  17. Chapter 10 Income from recording
    1. Recording for Large Labels
    2. Income and Expenses for the Artist from a Recording Contract
      1. Creating and paying for the recording
      2. Artist’s income
    3. The Role of the Producer
    4. Other Expenses Charged to the Artist
    5. Things for Which the Label Customarily Pays
    6. Current Trends in Contracts for Recording Artists
    7. A Changing Model for Major Labels
    8. Artists Who Record for Independent Labels
    9. It’s Business
    10. The Role of Radio in the Recording Artist’s Income
      1. The business of terrestrial radio
      2. The business of satellite and online radio
      3. The charts
      4. College radio
    11. Sponsorships, Endorsements, Television, Motion Pictures
  18. Chapter 11 Conducting business for the artist
    1. Presenting the Artist for a Recording Contract: An Exercise in Time Management
      1. Going for the record deal
      2. Know the purpose of the meeting and do the homework
      3. Prepping for the meeting
      4. Planning for results
      5. Budget the time
      6. Practice the meeting
      7. The meeting
      8. Should the artist attend the meeting?
      9. Ending the meeting
    2. Ethics and Payola
      1. Ethics
      2. Payola
  19. Chapter 12 The artist career plan
    1. An Introduction to the Plan
      1. Recording artist business plan
    2. About the artist
      1. Musical genre
      2. Biography
      3. Talents
      4. Experience
      5. Uniqueness of the artist
    3. Evaluation of the Artist
      1. Strengths and weaknesses of the artist
      2. Opportunities and threats
      3. Action points based on this evaluation
    4. Evaluation of the Manager
      1. Strengths and weaknesses of the manager
      2. Opportunities and threats
      3. Conflicts of interest
    5. Establishment of Goals and Timelines
      1. Major goals for the artist and sample strategies and tactics to achieve them
      2. Goals supporting major goals (subordinate to major goals) and sample strategies and tactics to achieve them
      3. Setting timelines
    6. Development of a Marketing Plan
      1. The state of the industry
      2. The target market for the artist
      3. Detailed plans to reach the target
    7. Business Framework
      1. Form of the business
      2. Personnel requirements
      3. Insurance
      4. Other
    8. The Financial Plan
      1. A personal budget for the artist
      2. Budget for career plan
    9. Exit Strategy
      1. The artist in a mature career
      2. Planning by the manager to end the relationship
    10. The Plan Outline
      1. Recording artist business plan
  20. Chapter 13 Coaching, leadership, and final advice
    1. Coaching
    2. Leadership
    3. Final Advice
  21. Appendix A Take 6 marketing brief
    1. Take 6 Marketing/Publicity Report 4/1
      1. Syndicated radio (Urban & Gospel)
      2. Syndicated radio recently aired
      3. Radio
      4. Radio recently aired
      5. Print
      6. Print recently run
      7. Television
      8. TV recently aired
      9. Internet
      10. Internet radio
      11. Podcast
      12. Contest
      13. Retailer/major promotions
      14. Tourdate listings serviced to
  22. Appendix B Artist management contract form
    1. Personal Management Agreement
  23. Appendix C Partnership agreement for members of a band
    1. General partnership agreement of
    2. Recitals
    3. Article I Formation of general partnership
    4. Article II Partnership capital and loans
    5. Article III Accountings
    6. Article IV Profits, losses, distributions and expenses
    7. Article V Duties of partners, rights of partnership, outside activities and publishing participation
    8. Article VI Management and control
    9. Article VII Termination or admission of a partner
    10. Article VIII Purchase price of a partnership interest
    11. Article IX Additional provisions regarding termination
    12. Article X Dissolution
    13. Article XI Miscellaneous
    14. Exhibit “A” Assets owned by prior partnership
  24. Appendix D Recording contract
    1. Recording agreement
  25. Appendix E Ke$ha’s artist management contract
  26. Appendix F Code of conduct: Music manager’s forum in Australia
  27. Index