Artist Management for the Music Business

1 Principles of Management for the Artist Manager

For the reader who is relatively new to management science, this chapter becomes the starting point. It puts the balance of this artist management book into the context of the basic principles of management. As you will see in the chapters that follow, managing an artist in the music industry uses science, business, and a good measure of creativity to achieve success for clients. This is especially true of the music business because of its nature of being an industry that offers high rewards for the relatively few who become successful when success is measured by affluence.

As we consider principles ...