PERSUASION POINTERS

  1. Our minds are programmed to mindlessly say yes or no to many persuasive requests.

  2. Humans are mental misers. When we are rushed or pressured, we like to conserve our energies by using simple rules of thumb to make decisions.

  3. There are seven persuasion triggers that underpin the process of instant influence:

    • Contrast

    • Reciprocation

    • Commitment and consistency

    • Authority

    • Scarcity

    • Social proof

    • Liking

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