THE POWER OF A VISUAL
A powerful visual leaves an indelible impression we never forget. When I picture the Vietnam War, I still see a naked girl, burnt by napalm, running toward the camera. When I recall John Kennedy's assassination, I still see vividly the details in a news picture showing Jack Ruby shooting Lee Harvey Oswald.
Visuals Increase Persuasiveness
Of what we learn, 75 percent comes to us visually, 13 percent comes through hearing, and 12 percent comes through smell, taste, and touch.[1] Visuals come in many forms and include slides, overheads, audiotapes, flipcharts, props, product samples, and brochures. When used well, all enhance persuasion.
A 1986 study by the University of Minnesota and 3M found that presenters who use slides ...
Get Artful Persuasion: How to Command Attention, Change Minds and Influence People now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
