K.I.S.S.: KEEP IT SHORT AND SIMPLE
The Principle of Selective Attention
Most presenters overwhelm their audiences by drowning them in tidal waves of information. Human beings are simply incapable of absorbing, let alone remembering, the masses of data they are bombarded with every day.
Advertisers talk about the principle of selective attention, which says that consumers ignore most messages and focus their attention on a few key messages, usually one at a time. If you want to persuade, the message is: Limit the number of points you want to make; three to five are plenty.
"The real message isn't what you say. It's what the other person remembers."
—Harry Mills
Keep it Short
In our information-saturated world, the greatest mistake we make when ...
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