PERSUASION POINTERS
Use vivid language to support your presentations. One vivid example is more powerful than a mass of statistics.
Use metaphors to personify abstract ideas.
Use metaphors to frame the way you want your listener to think.
Use analogies when you want to introduce a complex, abstract idea.
Bring presentations alive with stories. A vivid story stays in the listener's mind long after everything else is forgotten.
Keep your metaphors, analogies, and stories simple – even for well-educated listeners.
Fear is the most powerful human motivator. To make fear work, you must really scare your audience and offer a workable, easy-to-follow, specific recommendation on how to overcome the threat.
People are motivated more by the fear of losing something ...
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