THE POWER OF MOOD
It's much easier to exploit an emotional appeal – or for that matter, a logical appeal – if your listener is already in a receptive mood.
The mood of your audience can affect how they will receive your message. Several studies show that positive moods are associated with increased persuasion; conversely, negative moods are associated with less persuasion.
Your listener is much more likely to develop support arguments rather than counterarguments if he or she is in a good mood. It can therefore pay to assess the mood of the person or audience before you start persuading. Research shows music and humor help to arouse positive emotions.
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