THE FOUR KEY INFLUENCING STRATEGIES
It also pays to remember that, for most persuaders, the critical information you need for successful persuasion relates to the middle two personality scales: the sensor-intuitive scale and the thinker-feeler scale.
When you narrow your focus to the SN and TF scales, you discover there are only four combinations or functional pairs: ST, SF, NT, and NF.
By focusing on just these four combinations, you come up with four key influencing strategies (see below).
To be effective, choose one of these options:
To influence an ST: Concentrate on the evidence and present a step-by-step, logical analysis. In essence, focus ...
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