HOW TO USE PERSONALITY TYPE WHEN PERSUADING

To determine a Personality Type quickly, ask yourself four questions:

  1. Does the person I want to persuade usually prefer to talk about an issue out loud before acting (extrovert) or prefer to reflect on a problem before talking and acting (introvert)?

  2. When listening to a presentation, does the person I want to persuade pay attention to specific and detailed information (sensor) or respond to the global or big picture (intuitive)?

  3. When making a decision, does the person I want to persuade base a decision on the quality of facts and evidence (thinkers) or consider first the impact on people's values and feelings (feelers)?

  4. Does the person I want to persuade prefer to proceed quickly once a decision has been ...

Get Artful Persuasion: How to Command Attention, Change Minds and Influence People now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial