DRESSING FOR SUCCESS

People judge us by the clothes we wear. Studies show that the ways we dress are read by others "as statements of deep and personal values – whether those who observe us consciously know it or not."[27]

Dress and Political Image

If you dress in clothes that others regard as conservative, they are highly likely to label you a political conservative. If you dress neatly, people trust you more.

In class-conscious Great Britain, former Labour Party leader Michael Foot was always identified by the scruffy duffel coat he wore everywhere – even to a formal Remembrance Day event – in marked contrast to the immaculate, double-breasted suits most Labor Party politicians wear today.

Power Dress

Impressions of authority are central to ...

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