THE THREE TYPES OF INFLUENCERS
Influencers can be divided into three groups: foxes, bloodhounds, and donkeys.
Foxes
Foxes are at heart devious. Ruthlessly competitive, they exploit influence opportunities to deceive and manipulate others. Life for true foxes is a contest: They win; you lose.
"The trouble with the rat race is that even if you win, you're still a rat."
— Lily Tomlin
When foxes manipulate, they focus on the short term. If they are selling, they focus on the current sale. They don't care how their behavior might damage their long-term reputation as long as they close the deal in front of them. Like their close cousins the wolves, they can dress up in sheep's clothing.
Bloodhounds
Bloodhounds are detectives of influence. They recognize ...
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