THE PERSUASION EFFECT
Management Professor Charles Margerison has identified four conversation patterns that occur when two people try to influence each other.[1]
1. Persuasion effect
The first pattern he calls the persuasion effect. Here, one side successfully persuades the other persons to adopt or agree to their position (see Figure 2.1).
Figure 2.1. The influencer successfully persuades the receiver to move to his or her position.
The central focus of Artful Persuasion is on the persuasion effect. It shows you how to get the other person to agree with and support what you want to do.
"Agreement is brought about by changing people's minds – ...
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