PART1
WINNINGINTELLECTUALCOMMITMENT
A LEADER’S ABILITY TO WIN INTELLECTUAL COMMITMENT DEpends on her facility at convincing others to support a purpose because that purpose is intellectually appealing—it is a good idea. Intellectually committed people act upon the purpose because they are logically convinced of its value. The use of the term intellectual to describe this form of commitment does not mean solely rational analysis, but rather the entire spectrum of intellectual activity: creativity, imagination, reflection, and so forth. It includes both the divergent forms of thinking, such as brainstorming and other activities intended to fire ...
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