The art director plays a major role in the presentation of a talk show. In the preceding chapter’s example of a drama taking place in a small town, the art director’s job was to analyze the characters and their environments, to help create the mood for the drama, and to provide the physical requirements of the action. Other types of productions, however, offer few visual clues. What forms, colors, and textures will define the space, satisfy the practical requirements, and project a mood?
Don Merton, an experienced video art director, describes some typical problems for the designer:
Many times they say they want something different, but when it comes down to it, they want to play it safe. That’s why the talk shows all look ...
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