Casting

Casting the right voice is one of the most important tasks in creating a successful speech-recognition system. The right voice talent must be appropriate for the application and reflect the overall brand of the client. A large bank might want to cast a voice talent for their advertisements that possesses a strong, masculine quality such as Charlton Heston. However, his voice may not be appropriate for their speech applications because it might sound too rough or intense. The right voice may have similar hallmarks to Heston's, but might sound more approachable and friendly. (See the section “Choosing the Voice of the Brand” later in this chapter for a more detailed discussion of this topic.)

One way to start the casting process is to call ...

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