Chapter Five. Developing the Design
The Sleeping Beauty may well be the best of all my works, and yet I wrote it incredibly quickly.
—PETER ILICH TCHAIKOVSKY, WHO COMPOSED THE BALLET SCORE IN LESS THAN THREE WEEKS
Art has to move you and design does not, unless it's a good design for a bus.
—DAVID HOCKNEY
At this point in the process the designer should have amassed a wealth of client and user research, and developed a thorough understanding of the company's brand. This is when the ideas should start to percolate—if they haven't already. In fact, by now many designers may already have a fairly clear idea about where they want to go with their designs. It's at this stage that the designer can, and must, go into full-tilt design mode—starting ...
Get Art and Business of Speech Recognition: Creating the Noble Voice, The now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
