Introduction

I WAS A FEW WEEKS INTO MY MATERNITY LEAVE WHEN I REALIZED IT: My company was not going under.

That had been my recurring nightmare leading up to the birth of my daughter, that the company I had joined when I was twenty-two and co-owned by the time I was thirty would founder if I were not there to run it—six or seven days a week, as was my habit.

But here I was, transitioning into motherhood, preparing for my new role as a working mom, and my company was not only doing fine, it was growing. Instead of stumbling, the firm was thriving.

This was not, I knew, a matter of luck, or even hard work. The spurt of success at my firm CJP Communications was the direct result of a strategy I had been percolating for years. Even before my expectant-mother ...

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