CHAPTER 11Managing Disaster
ON A SUNNY DAY, THE WHOLE WORLD LOOKS BEAUTIFUL. WHEN IT rains, only true beauty shines through. This philosophy applies to business strategies too. When everything is going well, it’s easy for most managers to look good. When the economy is humming, the staff is happy, and the world around you is relatively stable, whatever you are doing is going to look pretty smart. What evidence is there to the contrary?
That’s why you can never tell the true strength of a strategy until it has weathered a disaster. It’s during a disaster that the fault lines show. That’s when you put your strategy to the test. Does it help you get through the tough times? Or does it act as a drag on your efforts to survive? Sometimes strategies ...
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