4
WOW!
“Wow” WILL become one of the most important words in your real estate investing career. As we go forward you will read the following several times: This is not an easy business, but it is a simple business. Learn the WOW system and it will help you keep your business simple.
WOW is an acronym to remind you to gather all the information you need from the sellers while you have them on the phone.
The first thing you must do is remember to use the WOW system. I want you to commit to memory the following sentence: “To make money in real estate you have to WOW me!”
Your phone has likely started to ring from the myriad of low-cost surefire marketing items you’ve applied from Chapter 3. You need to be prepared to ask the seller about their property. ...
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