Cloud washing is a term used to refer to the often deceptive attempt to rebrand an existing product or service by associating the buzzword cloud with it. Within a financial construct, there is a parallel that describes the practice of inflating financial results for a company's cloud business by redefining existing services and products as cloud services. A typical example of this is referring to access to any application or service over the internet through a browser as cloud computing, just because you are receiving the service over the internet.
Another example is the traditional application service provider (ASP) model where a third party offers individuals, and companies access over the internet to applications and services ...
