Chapter 3
Don’t Compete in a Market, Create It
A lesson I have learned from the App Store is that apps in specialized markets can do very well. Specialty, or niche, apps are apps for very specific hobbies or types of people. The possibilities are endless: video games, sports, dogs, bird-watching, fishing, astronomy, and so on. Even though these hobby-targeted apps seem to appeal only to a small segment of the population, they can easily bring in six figures. Unfortunately, the success of niche apps is overshadowed by the more widely touted news of someone’s creating the next game sensation. Realistically, the odds are stacked against you in terms of creating the next viral game craze. Among the stories that generally go unpublished are those ...
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