You are previewing Appreneur: Secrets to Success in the App Store.
O'Reilly logo
Appreneur: Secrets to Success in the App Store

Book Description

You are interested in making an app. You have read all of the stories of successful developers and appreneurs. You are determined to get a piece of the pie. The world of apps is the fastest growing market in the world today, and it is here to stay. The best part is you can get in on it! Now what if I told you that without the knowledge contained in this book the odds of you making a profit are slim to none? What if I also told you that you probably wouldn’t break even? There is more to apps than most people think. The average person assumes that if they make an app, they will instantly become a millionaire. The truth is without the knowledge from years of successes and failures, you just won’t know where to begin.

Appreneur book contains tips, tricks, secrets, and stories from the top developers, appreneurs, and companies from around the globe. After reading this book, you will have the knowledge to bring your idea to life, market it, promote it, and sell it in a way that would have otherwise been impossible.

Table of Contents

  1. Cover
  2. Title
  3. Copyright
  4. Dedication
  5. Contents at a Glance
  6. Contents
  7. About the Author
  8. Introduction
  9. Chapter 1: Staring at the Bottom and Rising to the Top
  10. Chapter 2: Choosing the Right Development Option
    1. Developing Quality Apps
    2. Picking the Right Title
    3. Choosing Quality Keywords
    4. Designing a Quality App Icon
    5. Writing an Engaging App Description
    6. Creating Enticing Screenshots
  11. Chapter 3: Don’t Compete in a Market, Create It
    1. Picking the Right App to Develop
    2. The Power of Niche and Specialty Apps
  12. Chapter 4: Generating Revenue from Various Business Models
    1. Making Money from Free Apps
    2. Choosing the Right Business Model
  13. Chapter 5: Managing Users Today for Success Tomorrow
    1. Capturing the Right Data for the Right Results
    2. Social Network Dos and Don’ts
  14. Chapter 6: What’s Hot and What’s Not
    1. Using the App Store to Make Apps
    2. ’Tis the Season to Make Apps
    3. A New Idea for a New Market
  15. Chapter 7: Making the Most of Your Advertising Money
    1. Advertising Methods That Work
    2. The Power of YouTube
    3. App-to-App Advertising
    4. Advertising Your App in Other Apps
    5. Cross Promoting User Bases
  16. Chapter 8: Plan to Scale, or Your App Will Fail
    1. Tracking Trends and Producing Results
    2. Tools for Tracking Downloads
      1. AppViz (
      2. Distimo (
      3. AppSales Mobile (
    3. Tools for Tracking App Store Ranking
      1. App Annie (
      2. MajicRank (
    4. Tools for Tracking Keyword Rankings
      1. AppCodes (
      2. Search Man SEO (
      3. Parting Thoughts
  17. Chapter 9: The Life Cycles of Apps
    1. Tracking the Right Data
    2. App Launch Life Cycle
    3. Postlaunch Life Cycle
    4. Updating Apps to Keep Users Engaged
    5. Generating New Sales
  18. Chapter 10: Selling the Rights and Cashing Out
    1. Selling the Rights at the Right Time
    2. Buying Preestablished Apps
    3. Selling Apps That Have Never Been Listed in the App Store
  19. Chapter 11: Keeping Piracy to a Minimum
  20. Chapter 12: Evolving with the App Store
  21. Index