A
Ad Hominem, 128, 154
Ameliorative psychology, 36–38
Analogy, 196–198
Anchoring, 176
Applied research, 167
Arguments
analysis, 147
components, 146
critical thinking, 145
deductive, 128–130, 141
hypothetical example
argument structure, 149–150
basis, 150–151
counter-arguments, 151–152
implied premises, 152
premises, 150
inductive
description, 130–131
enumerative induction, 132–133
IBE to ILE, 134–136
inductive reasoning tools, 136–139
inference to best explanation, 133–134
in logic, 128
marketing, 128
strengthening, 152–153
Aristotelian worldview
depiction of, 52
description, 48
disproving reasons, 49–50
Attributes
determinant, 14, 74
vs. perceptual constructs of products, 81–84
vs. perceptual constructs of services, 84–85
vs. psychological ...
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