O'Reilly logo

Applying Scientific Reasoning to the Field of Marketing by Terry Grapentine

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 5

Worldviews

The Lens that Can Distort Reality

But these rose colored glasses that I’m looking through

Show only the beauty, ‘cause they hide all the truth.

—John Conlee

Worldviews

A worldview is a lens through which we view and interpret reality. We see this in everyday life. Different groups of people have different worldviews: Conservatives versus liberals, teenagers versus adults, labor versus management. More formally, a worldview “is a system of beliefs that is interconnected in something like the way the pieces of a jigsaw puzzle are interconnected. That is, a worldview is not merely a collection of separate, independent, unrelated beliefs, but is instead an intertwined, interrelated, interconnected, system of beliefs.”1 The ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required