Contents
1.1 How We Make Decisions and What Gets in the Way
1.1.1 Intuition Versus Analytical Thinking
1.1.2 Poor Intuitive Statisticians
1.1.3 Understanding Human Nature
1.1.5 Big Data and Information Overload
1.1.6 The Problem with Certitude
1.1.7 Advanced Analytics Does Not Care Who It Annoys
1.1.8 Types of Decision Making
1.2 Rise of the Machines: Advanced Analytics and Decision Making
1.2.3 Improper Linear Models: Combining Expert Intuition with Analytics
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