3. Value Creation and Advanced Analytics
3.1. The Wealth of Organizations and What Advanced Analytics Can Do
If there are tectonic changes associated with our understanding of how we make decisions and what actually comprises human nature, the same holds true for our understanding of where value lies within organizations. Historically, financial and technological capital was considered the primary driver of value creation.1 More recently, they have come to be viewed as commodities—essential inputs, but easily transferable and (generally) readily available. (If you are working for a cash-strapped start-up, small company, or in a dying industry, readily available financial capital might not ring true. However, if you are associated with any of ...
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