Applied Business Analytics: Integrating Business Process, Big Data, and Advanced Analytics

Preface

I have to admit that this book turned out to be much harder to write than I had envisioned. Having spent decades applying analytics and building and leading analytics teams, I thought it would be simply a summary of what I had learned and done before. Unfortunately, I find myself constantly struggling to find the “Goldilocks” approach—am I covering too much technical detail or too little? The latter, in my opinion, is worse because the lack of details might prevent business readers from doing the hands-on analytics exercises. However, the former with too many technical details would likely discourage business readers from reading the book altogether!

After several rounds of revisions, I hope I have managed to strike a balance to ensure ...