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Applied Business Analytics: Integrating Business Process, Big Data, and Advanced Analytics by Nathaniel Lin

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9. Demonstration of Business Analytics Workflows: Analytics Enterprise

“If you don’t know where you are going, you’ll end up somewhere else.”

—Yogi Berra

By the time you reach this chapter, you have hopefully gained some insights on where you want to be in terms of the analytics journey. Just a recap: By now, you have looked at the data and how it is managed; been introduced to business intelligence (BI) and advanced analytics tools; learned the importance of the business analytics (BA) process; saw how analytics can transform enterprise business processes; and learned how to apply analytics to recognize patterns in business and to know the unknowable.

You now look at how analytics can be leveraged to solve sample business problems. In this and ...

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