O'Reilly logo

Applied Business Analytics: Integrating Business Process, Big Data, and Advanced Analytics by Nathaniel Lin

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

6. Business Processes and Analytics

The purpose of this chapter is to explore the business process landscape of a big corporation and to assess to what extent advanced analytics has permeated those processes.

To do that, I review the information technology supporting such processes and address potential shortcomings. In the end, I provide a hypothesis into possible solutions to add more intelligence into business processes by embedding advanced analytics into them.

At the risk of oversimplifying, Figure 6-1 includes many of the key processes in a big company. The specific processes vary from industry to industry, so what follows is a generalized approach.

Figure 6-1 Enterprise business processes

I have grouped the preceding processes into ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required