Introduction

Apple is hailed as a pinnacle of consumer electronics design, but it has also been an unexpected driver of fashion. The iPod was notable for storing 1,000 songs in a device the size of a deck of cards, but one of its lasting impacts was to introduce white earbuds to nearly every public space. Wearing them now is so commonplace that we don’t even think about it, yet a decade ago they were a fashion statement: I own an Apple product.

Now, with the Apple Watch, the company is making another fashion statement: Your personal technology can be more personal, and more distinctive. It’s not a sliver of glass you pull out of your pocket or bag. It’s a timepiece, a communications center, and a connection to your personal information ...

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