Apple Confidential 2.0, 2nd Edition

Apple Confidential 2.0, 2nd Edition

by Owen Linzmayer
Released January 2004
Publisher(s): No Starch Press
ISBN: 9781593270100

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Book description

Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. This updated and expanded edition is full of new quotes, timelines, charts, and photos.

Table of contents

  1. Dedication
  2. Contents
  3. Acknowledgments
  4. Introduction
  5. The Genesis of Apple (1/6)
  6. The Genesis of Apple (2/6)
  7. The Genesis of Apple (3/6)
  8. The Genesis of Apple (4/6)
  9. The Genesis of Apple (5/6)
  10. The Genesis of Apple (6/6)
  11. Woz’s Wanderings (1/2)
  12. Woz’s Wanderings (2/2)
    1. Wozniak Timeline (1/2)
    2. Wozniak Timeline (2/2)
  13. The Apple III Fiasco (1/4)
  14. The Apple III Fiasco (2/4)
  15. The Apple III Fiasco (3/4)
  16. The Apple III Fiasco (4/4)
  17. Millionaire Mania
    1. Taking Stock of Apple
  18. The Strangest Bedfellow of All (1/2)
  19. The Strangest Bedfellow of All (2/2)
  20. From Xerox, with Love (1/2)
  21. From Xerox, with Love (2/2)
    1. Code Name Confusion
    2. Lisa Timeline
  22. The Making of Macintosh
    1. Cold Cash for a Code Name
    2. Careful What You Ask For
    3. The Evolution of the Macintosh (1/2)
    4. The Evolution of the Macintosh (2/2)
    5. Folon’s Forgotten Logo
    6. Canon Cat
  23. Macintosh Insiders (1/2)
  24. Macintosh Insiders (2/2)
  25. The Greatest Commercial That Almost Never Aired (1/2)
  26. The Greatest Commercial That Almost Never Aired (2/2)
  27. The Mac Meets the Press (1/2)
  28. The Mac Meets the Press (2/2)
  29. Mac Models Timeline (1/5)
  30. Mac Models Timeline (2/5)
  31. Mac Models Timeline (3/5)
  32. Mac Models Timeline (4/5)
  33. Mac Models Timeline (5/5)
  34. Why 1985 Wasn’t like 1984
  35. Telecom Troubles (1/2)
  36. Telecom Troubles (2/2)
  37. The Remarkable Riseand Fabulous Fall of John Sculley (1/4)
  38. The Remarkable Riseand Fabulous Fall of John Sculley (2/4)
  39. The Remarkable Riseand Fabulous Fall of John Sculley (3/4)
  40. The Remarkable Riseand Fabulous Fall of John Sculley (4/4)
  41. Windows: What Went Wrong? (1/3)
  42. Windows: What Went Wrong? (2/3)
  43. Windows: What Went Wrong? (3/3)
  44. The Fallen Apple (1/2)
  45. The Fallen Apple (2/2)
    1. The Evolution of the Newton (1/3)
    2. The Evolution of the Newton (2/3)
    3. The Evolution of the Newton (3/3)
    4. Newton Timeline
  46. What Jobs Did NeXT (1/2)
  47. What Jobs Did NeXT (2/2)
  48. The Pixar Phenomenon (1/3)
  49. The Pixar Phenomenon (2/3)
  50. The Pixar Phenomenon (3/3)
  51. The Star Trek Saga
  52. From Diesel to Doctor (1/2)
  53. From Diesel to Doctor (2/2)
    1. Spindler Timeline
  54. The Clone Quandary (1/3)
  55. The Clone Quandary (2/3)
  56. The Clone Quandary (3/3)
    1. Mac Clone Timeline
  57. The Doctor’s Strong Medicine (1/2)
  58. The Doctor’s Strong Medicine (2/2)
    1. Gil Amelio’s Resignation Letter
    2. Amelio Timeline
  59. The Copland Crisis (1/2)
  60. The Copland Crisis (2/2)
    1. Mac OS Timeline (1/2)
    2. Mac OS Timeline (2/2)
  61. Happily Ever Apple? (1/4)
  62. Happily Ever Apple? (2/4)
  63. Happily Ever Apple? (3/4)
  64. Happily Ever Apple? (4/4)
  65. Bibliography
  66. Index (1/4)
  67. Index (2/4)
  68. Index (3/4)
  69. Index (4/4)

Product information

  • Title: Apple Confidential 2.0, 2nd Edition
  • Author(s): Owen Linzmayer
  • Release date: January 2004
  • Publisher(s): No Starch Press
  • ISBN: 9781593270100