App Empire: Make Money, Have a Life, and Let Technology Work for You

Index

A

Accountants, 178, 180

Acquisitions, 170

Action games, 41

Administrative work, 178

AdMob, 156, 171

Advertising, 117, 147, 154, 155, 156, 157. See also Banner advertising

AdWhirl, 156, 157, 158, 171

Affiliate marketing, 121, 144, 152, 153, 158–161, 169, 171, 184

Aha moment, 151

Alarm Security, 126, 147, 166

Analytics, 43, 106, 181, 183, 185

Android, 8, 9, 10, 11, 12, 43

Angry Birds, 41, 109, 127

App Annie, 122, 129

App discovery, 42–43, 47–48

App Empire, 55, 170

App Market, 10

App networks, 134–135, 138, 141, 142, 144, 147, 160, 168, 169, 179, 183

App Store

app discovery, 42, 47–48

available content, 5–6

categories, 111–112

Chomp analytics, 43, 106

evolution of, 11

exclusivity, 9

guidelines, 69, 71

in-app purchases, 162, 164

keywords, 109, 111

long-term customers, 50

and market research, 41

as marketplace, 29, 37

opportunities of, 64

paid apps, 119

resources, 36–37

revenue models, 152–153

reviews, 127–128

statistics, 7, 8, 39–40, 44, 111, 119–120, 163

traffic, 160

updates, 146

visibility, 103, 140

App World, 10

AppAnnie, 122

AppFigures, 121, 122, 123, 128, 129

Apple

app distribution, 20

in-app purchases, 162, 163

brand loyalty, 9

Developer's Portal, 121

digital content, 159

guidelines, 69, 71

innovation, 63, 96–97

keywords, 111

ranking algorithm, 43, 66

software distribution, 44

top grossing apps, 39–40

Apple guidelines, 69, 71

App-specific nondisclosure agreements, 82. See also Nondisclosure agreements (NDAs)

AppsRevolution, 170–171

AppZilla, 6, 44

Asymco, 8

Attitude, ...