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Anticipate by Rob-Jan de Jong

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3

Developing Your Visionary Capacity

What we see is often determined by what we are prepared to see.

—PAUL SCHOEMAKER AND GEORGE DAY

VISIONARY SHOES

Researchers Sooksan Kantabutra and Gayle Avery had a practical question regarding the Vision Thing. Ample anecdotal evidence demonstrates that a powerful vision inspires, but does this translate into real business value? Specifically, they wanted to know how the presence, or absence, of a vision affects and motivates followers—the so-called followers effect.1 Can a vision provide greater job satisfaction, happier customers, and overall increased business success?

For their study they chose an unlikely setting: retail stores, including shoe shops, furniture outlets, and boutiques. This was a very ...

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