Anticipate

APPENDIX A

Strategic Questionnaire

GENERIC

• Do you have a particular vision for the development of your part of the business (or the area you are interested in) in the next three to five years?

• What are the key differences from today?

• What breakthroughs are needed to achieve that vision?

• Can you describe intermediate states on the road to your vision?

• What current boundaries are likely to have disappeared in the next few years?

• What paradigms are up for renewal?

CUSTOMERS AND MARKETS

• What will be the growth areas in your industry in the next three to five years?

• What changes in customer needs and preferences do you see emerging?

• What are the drivers of these changes?

• Do you see new types of customers emerge? Do you see ...